Built by people who played, and by people who build
TeamKeys brings together former professional players, engineers and executives, which is why the platform answers the questions a staff actually asks.
No card, no call.
The problem TeamKeys was built for is not a shortage of basketball data. It is that the data sits in different places, in different shapes, under different names, and by the time somebody has assembled it the decision has already been taken.
So the platform starts from one database instead of three products: the same 200 leagues underneath scouting, performance and cognitive profiles, refreshed every four hours, with players matched across sources so a name means the same person everywhere.
On top of it sits TeamKeys AI, which answers only from that database through forced tool calls. It cannot answer from memory, and it shows the query that produced the number, because a figure you cannot argue with does not belong in a decision that costs a season.
TeamKeys is a product of Matrix S.r.l., based in Milan.
The roster
Massimiliano Bertolino
CEO
Nicholas Crow
General Manager
Daniel Geymonat
CTO
Stefania Lucia
Head of Neuroscience Performance
Francesco Alfier
CAO
Federico Paci
Sales Manager
Massimo Francalanci
Finance
Julian Geymonat
AI Engineer
Articles
What the numbers say, one article at a time
- Analysis · Modelling
How league adaptation actually works
Every summer a signing arrives with a line that looked excellent somewhere else. What that line becomes here is a question with a real answer, and it is not the same number.
Published 06 Sep 2026Read - Analysis · Scouting
Similarity and affinity are different questions
One asks who else plays like this, the other asks who plays well next to him. Most rosters that do not work were built by asking only the first.
Published 06 Sep 2026Read - Analysis · Neuroscience
What a cognitive profile measures, and what it does not
Technical talent is measured and tactical skill is measured. How a player decides, in the half second that matters, has been left to intuition for as long as the game has existed.
Published 06 Sep 2026Read - Analysis · Scouting
What a scouting number can actually answer
Every number travels badly. Before it reaches a coach it has to survive a different league, a different role and a different amount of minutes on the floor.
Published 06 Sep 2026Read
Voices
General managers, head coaches, scouts and players speak.
Word for word, with the name attached. Nobody was paid to say any of it.
One click. Any player, any league.
Claudio ColdebellaGeneral Manager, Rapyd Maccabi Tel AvivTeamkeys is great tool that has improved our workflow, amplified our capacity of analyze players and expanded the capacity of team work within our organization.
Himar OjedaGeneral Manager, ALBA BerlinoTeamKeys is a tool that pushes you to pay attention to every single detail.
Giorgia SottanaPlayer, LBFTKS helped our organization to optimize our time by providing us a high-level tool that allows our organization to identify specific talent based on our stats needs by also having a platform where everything can be properly organized.
Biel ColominasGeneral Manager, BAXI ManresaAt this level, having a tool like this always at your fingertips makes a real difference, it shortens the learning curve and streamlines the way you work with your own personal data.
Simone FontecchioNBA Player, NBAAccess to information is key to understanding the logic behind a decision, the why.
Marco RamondinoHead Coach, LBAHaving a platform where you can find detailed information to support your decisions is essential.
Riccardo FoisNBA Assistant Coach, NBAHaving an app that gives you access to meaningful insights in real time, that's the future we need.
Alessandro MagroHead Coach, LBATeamKeys gave us the opportunity to organise our database and made our job more comfortable, advanced and Innovative.
Danny DanieliScout, Hapoel Tel AvivTalk to someone here
Write to us and say which league you work in and what you are deciding this season. You get a person, not a form reply.
info@teamkeys.net
+39 320 63 84 987